Korean beauty practices are making some serious waves in the US. Don’t get left behind. Read about the most recent news concerning Korean beauty and its impact on the American market.
K-beauty continues to build momentum in the US market
A panel of experts speaking at last week’s MakeUp in New York color cosmetics trade show shared data, insights, and anecdotes explaining why and how the Korean beauty trend is growing in the States. Read More
Target to roll out exclusive K-beauty brand, growing its makeup offerings
Korean beauty products have rapidly grown in popularity across the U.S. Target says K-beauty is one of its fastest-growing categories in premium skin care. In launching Glow Studio, Target is working with e-commerce site Glow Recipe. Read More
Finally, a K-Beauty Brand Is Offering Deeper Foundation Shades
There’s no denying that Korean beauty brands have been leading innovation in skin care. When it comes to makeup, however, there’s one area where the industry has been lacking: foundation shades. Read More
5 of the Best K-Beauty Bloggers to Follow on Instagram
K-Beauty is popular for a reason, check out some of the bloggers that helped it becomes a phenomenon. Read More