Forever 23 Years Old: Korean Brand Give Youth A Face

I fondly remember my 20’s as a time for learning, growing and building. I also remember, partying, shopping and borrowing money from the parents. But I can honestly say it wasn’t until my later 20’s that my skincare really become important, aka TOO LATE. So when I found out about a brand that could give my skin reminiscent of those golden years I was intrigued. Meet 23yearsold.

Created by a son who was tried of his mother and sister paying the standard high cost of Korean brands, 23yearsold has grown into a well recognized company with many of their products in the famous Olive & Young shops across Korea. This fast indie brand already carries 3 line and all of which target specific concerns.

From sheet mask to complete peel lines the brand has slowly but strategically expanded their products with the purpose of providing a full Spa experience at home for a affordable cost. While not rare in Korea means the a lot on the strides the Korean beauty trend is making in the states. Let’s talk about their most popular lines.

Badecasil

When you think of Cermidein who pops into you head? Dr. Jart+ right? Well when it comes a full peeling treatment 23yearsold has trademark over Badecasil. Targeting those with trouble skin this full peeling treatments active ingredient is BEDECA.

Use properly BEDECA can improve the skin barrier while also refine the skin to promote new healthy skin cells. Its highest selling product from the line is the Badecasil P-Original that can melt dead skin and still moisturize the pores. Its popular to use alone or underneath make-up. *Personal fave of mine I use the whole line together twice a week.

Cocoon Sheetmasks

An unbelievable sheet mask design that literally means what’s it titles. The Cocoon sheet mask cover the complete bottom part of the face. The sheet mask come is several different essences but it crown jewel is the material design of the double wrap multilayer cotton mask that hold an amazing about of the essence. The current best seller is the Seaweed Silky Mask. It also comes in Rose Gold, Willow, Gold and Caviar.

C-TRAGEL Cream

There are a few cream that are stand alone in the 23 Years Old line but none are as popular or as anticipated as the C-Tragel 15 second cream. Sea buckthorn oil is well known for evening the skin. It contains a high concentrate of vitamin which leaves the skin with tone improved and bright. Its signature ability is that is adsorbs into the skin with 15 seconds of application. A crazy awesome feature that makes it cream with any routine.

Live Forever 23

23 Years Old may be a new indie brand but its work to make themselves a household name. And not just in Korea.

“We dream to become a global brand in the mid-high range for all consumers. Currently working to enter the European market and North America market. We have an Amazon storefront coming and are looking into the South American mid-year.”

With all this global outreach happening they are also taking positive and negative criticisms and learning from them.

“Some consumer complain about our price point but we strive to use the best ingredients. We are looking into way to better address these concerns without lowering our quality.”

Crazy Rich Asia

While 23 Years Old is looking towards global expansion in the West they have solidified their presence in the East. They recently announced being a part of the Alibaba sells platform and will be releasing exclusive products to be sold through them.

They also just entered the Dubai market with great success. They’re expected to make over 200 million through 2019 in through the second the largest drug store in the country.

23 to Believe

It doesn’t take much to see the how potential that 23 Years Old processes. Each item is made with care, passion and love. Starting off as a way to help a mother and sister has turned into helping women around the world. The brands goal is humble and yet inspiring.

“We survive and strive to provide quality products to customers who believe in us.”

With a mission like that who wouldn’t be believer. To pick one any of the best sellers of some of the other awesome products like the Aqua Bab Modeling Mask check out Amazon.com to get a peak at their store.