In The Beauty Of Snou

Many are captivated by the delight packaging or unique presentation of Korean beauty but rarely is there a beauty product with such simple function. You won’t over dazzled by the package or the box that Snou beauty comes in but rather it the dual function which is even hard to find.

The Art of Function

A dual function you might wonder. Like a gel oil cleanser? Or serum mist? Nope, I mean dual harmony between skincare and cosmetics. Considered church and state, finding a cosmetics line that caters to skincare is hard but finding a skincare line that works as a cosmetic is near impossible, but that’s where Snou settles right in. Taking the benefits of skincare with the need for easy make-up to, go this line brings together two equally needed worlds and gives them common ground.

With simple and quick on the mind, founder Vivian Choi developed several products to all work together and separately based on the situation.

“If my boyfriend is coming over but I just took off my make-up I don’t want to throw it all on but I don’t want to greet him naked either,” she lamented.

So she created a middle ground and developed the most critical aspects to a full routine, starting with a cleanser.

The Charcoal Deep Cleanser is packed with charcoal powder, Glutathione, and BSASM to clean the skin, remove heavy makeup, protect the skin from daily irritation. The foaming action is able to clean out on fine dust, excess sebum, dead skin, waste in pores, as well as makeup residue. The finishing touch is that it brightens skin while moisturizing. If you’re a fan of charcoal sheet masks then this is your soulmate. 

The Feel So Good Toning Patches is filled with both AHA and BHA for a moisturizing and exfoliating experience. It’s active ingredient Trehalose immediately hydrate skin while locking the moisture within the skin. It’s a component that makes it possible to survive in a harsh environment to an organism. Selaginella lepidophylla (a desert plant) and Difensil Plus offer cell regeneration and protection against irritations.

Coverage is flawless with the Pearl Shining Cover BB cream. Pearl powder and HYDSOL-H6 naturally add a glow to the skin and finish your makeup with hydrated complexion. Natural Oil controls the oil-moisture balance on the skin, to maintain your makeup for all day and LORA ANTI-S ingredient helps with releasing skin stress. It also carries whitening, wrinkle treating and SPF38 PA++.

Lastly, the dreamy duo of the Creamy Lip and Cheek sticks finish off the harmonious relationship.  A 2-in-1 blusher and lipstick the sticks come in two eye-catching colors. Soft, layerable textures and natural-effect colors make application easy, while the watercolor finish makes it perfect for both everyday wear and a night out. Consider the Korean version of the Milk sticks it can be worn with or without additional makeup. 

Transforming Korean Beauty

So why jump into the Western market with such a new found way of looking at skincare and makeup.

“The American market is big while the Korean market is small. The western market has long a lasting impression we want to be involved in as a brand,” said Vivan.

Snou Beauty is becoming very involved thanks to their exclusive partnership with huge online store Beautytap.com. The growing site has just opened a store in the South Coast Plaza mall in Orange County California. Snou is also featured in Sephora EU to have them online and instore in Europe. They are also making an impact in China.

It can be said that Snou Beauty’s biggest competition isn’t even in Korea but the popular brand Milk because of the similar products and brand practices but it stands alone in Korea. 

 “There are so many products on the market but a lot of them say they are good for the skin but really aren’t at all. Snou Beauty use true ingredients that ARE good or the skin and can reduce the time it tale to complete a routine.”

By tackling the major issues faced in Korea due a saturated market Snou Beauty shows that independent beauty brands can have a limited but incredible lineup.

Your Best With Snou

Vivan is a force of nature and her brightly shining personal is in every tube and stick of the Snow brand. She see the world as simple beauty with traces for luxury and celebrity that you can’t deny. She swears by her products and uses them everyday.

I believe in being beautiful without make-up and its something I want my customer to embrace.

You can pick up the entire Snou Beauty line at www.beautytap.com with the trust that is the only place you’ll find it. Talk about an exclusive win.